Studying a social science degree? Need to know how to develop your research methods and write up your results more effectively? In the fourth edition of this lively and engaging textbook, Alan Bryman presents students with an updated and all-encompassing guide to the principle techniques and methodology in the field of Social Research.
Adopting a coherent and student-friendly format, the book offers an encyclopaedic introduction to social research methodology, and considers a broad range of qualitative and quantitative methods to help students identify and evaluate the best approach for their research needs. Building on the success of the previous editions, this book is concerned with the ways that social researchers approach their craft. Bryman guides the reader through all aspects of the research process including formulating objectives, choosing research methods, securing research participants, as well as advice on how to effectively collect, analyse and interpret data and disseminate those findings to others. This fourth edition features a new ‘supervisor experience’ feature, which offers helpful tips from the supervisor’s perspective on successful research, as well as a new chapter which tackles the sampling issues faced by qualitative researchers in a more consolidated fashion than in previous editions. Substantial updates have also been made to the existing material, particularly the internet research section, which has been fully revised to accommodate the extensive developments in this area.
Klik here to check the price>>
An Online Resource Centre accompanies the text and includes:
A student researcher’s toolkit, providing guidance and advice on every aspect of social research
Student experience podcasts
Self-marking multiple choice questions for revision
Annotated web links to useful articles, reviews, models and research guides
A guide to using Excel in data analysis
A lecturer’s guide including lecture outlines, reading lists and teaching activities
A suite of customisable PowerPoint slides
Figures and tables from the text
What they say about the book:
This is an excellent text. It is well-written, comprehensive, and authoritative. It will undoubtedly establish itself as the textbook of choice for introductory research methods courses in sociology and other social sciences. It contains enough substance and detail to be a continuing guide for students following more advanced courses… It hits the right balance of substance, authority and ease of access, and I am sure that it will be a great success (John Scott, University of Essex )
This is a remarkably interesting, attractive and accessible text on research methods. I’m impressed with Bryman’s ability to move easily from quantitative to qualitative methods, as well as his efforts to move beyond that divide. The book not only has all the basic information, but lots of interesting tidbits in the text and numerous boxes. (George Ritzer, University of Maryland ) –This text refers to an out of print or unavailable edition of this title.
Klik here to check the price>>